M-FT-ENT

Community

2

All students from the second year

12

One 120-minute class per week

24 hours

32 hours

Admitted to ArtEZ Composition for Film and Theatre year 2.

See Competencies Matrix.

Students are able to understand and connect two worlds: creativity and entrepreneurship. Musicians often are insecure of “business”, or think of standard business plans. However, most musicians live as an entrepreneur. In the international creative industry most professionals are partly or fully self-employed and international governments stimulate entrepreneurship and innovation. During this module the student learns the basics most important concepts of the international music industry in a creative way that suits a composer. After following this module the student has a basic understanding and skill in order communicate with the society as acceptable entrepreneur.

This module is related to the more practical compulsory modules Study Group, Communication and the Business Electives. The module gives a theoretical and practical primer to these modules.

The course is built on the building blocks of the Business Model Canvas. All learning activities in the course are related to a building block.
Lesson activities and subject consist of:

- Primers on subjects in law: business structures, copyright, taxes
- Basic skills in writing a marketing and communication plan
- Negotation of terms of agreement
- Pitching a composition: how to compose concisely and versatile to make a good ptich that will be listened to from beginning to end without the listener dropping out. How do you musically show and hear the most/best of yourself in 1,5 minutes? How do you express that and how do you put it into a motivation letter, e-mail or presentation? Make both a textual and an oral pitch
- A workshop Writing your value proposition
- For business model canvases, specific companies from the film, game and theatre field can be analyzed.

Actual subjects and/or activities may be altered by teacher and students.

Group lessons that, depending on the composition of the group, take place entirely on-campus, entirely online or in a combination of both, i.e., that there are attendees both physically in the classroom and virtually via a screen. Online attendees communicate by seeing, talking and listening to each other and the on-campus attendees equally. The teacher has access to a whiteboard, application sharing, desktop sharing and document sharing and can hand this privilege to any other participants.
Apart from the video conference a high quality stereo audio stream is open at the same time via source connect. That way students and instructor can listen to music from any source of the group and talk about it simultaneously.

Sheets, presentations, films, other media, books, hand-outs.

Writing a paper.

Students write their own business model (paper).

Students demonstrate their commands of the elements described under Contents.

The student has completed this module if they handed in all class-assignments and passed the final paper with sufficient level. If the student did not hand in all class-assignments, the lacking assignments will be replaced by extra assignments in the final paper.

Papers are assessed by the teacher.

See the Education and Assessment Plan.